ZoomInfo is a B2B intelligence platform for accurate people and company data with rich buying signals. Build lists by firmographics, technographics, and org charts; pull verified emails and direct dials; enrich records in bulk or via API; and automate de-dupe, normalisation, and routing.

Track coverage, match/enrichment rates, connect rates, credit usage, and intent uptake with audit trails and permissions. It integrates with Salesforce, HubSpot, Pipedrive, leading ATS/CRMs, and automation tools (n8n/Make/Zapier), plus webhooks for real-time sync. For modern recruitment, use it to map hiring-manager universes, surface decision-maker direct dials, monitor org changes and growth signals, refresh stale candidate/company data, and trigger outreach when intent or “hiring” signals appear—while compliance controls and rate-limiting run behind the scenes.

ZoomInfo sits early in the stack as the data foundation feeding Clay for personalisation and Instantly/Aircall for multi-channel outreach.

1. Increases Connects per Consultant (phone-verified dials + org charts)
2. Better and Faster Targeting (intent + clean firmographics)

ZoomInfo is the largest and most comprehensive data provider, its also the most expensive.

As a smaller business I would default towards a collection of data enrichment tools like Lusha or SalesQL however once you have scale and wish to solidify all data enrichment into one platform, ZoomInfo is the platform of choice.

The data verification is very strong and can be used in collaboration with other tools. The team are also adding more and more intagrations making it natively connect to other areas of your teams workflows and automations.

Its worth noting that currently the API only works with bulk credits purchased but actively trying to amend this with their team.

Its a more complex tool and consideration should be taken into which plan to purchase prior to accepting terms.