Clay is a prospecting and enrichment workspace that turns raw lists into high-signal, ready-to-outreach contacts. Pull companies/people from search, CSV, or APIs; enrich with dozens of data providers; score by intent/tech/fit; and auto-generate personalised fields with Claygent research.

De-duplicate, validate emails, standardise titles/industries, and trigger downstream steps via webhooks. It tracks fill rates, net-new contacts, validation status, enrichment costs, and workflow success so you can optimise your stack.

Integrates with CRMs (HubSpot/Salesforce/Pipedrive), ATS/CRMs, spreadsheets, and automation tools (n8n/Make/Zapier) plus webhooks/CSV for scale.

For modern recruitment, use it to build hiring-manager universes, refresh candidate data, add verified emails/mobiles, generate role-specific hooks, and route qualified records into Instantly/Aircall/Recruiterflow—while de-dupe, sequencing, and QA rules run behind the scenes.

Clay sits as the personalisation and data layer between ingestion (Apify) and activation (email/phone).

1. Increases Response Rates (hyper-personalised insights at scale)
2. Better and Faster Targeting (multi-source enrichment + de-dupe)

Clay is an incredibly powerful tool and can be seen simply as Excel on steroids.

It functions like a table or workbook but each column can provide a huge amount of access and data enrichment. Use it to find information on specific companies or professionals, integrate AI to craft targeted outreach and connect it to tools like Instantly or Lemlist to truly autonemous but targeted outreach.

Its the tools that we use in over 50% of our custom builds for clients as the middle enrichment step.